At JSM Business Advisory, we are ICAEW Chartered Accountants specializing in accounting, tax, strategic business consulting, and corporate finance advisory services. We support ambitious clients with insight-driven, commercially-focused, and AI-driven process improvements to add value to your enterprise.
Trained with PricewaterhouseCoopers and RSM, our team brings extensive experience in accounting advisory, audit, corporate finance, process improvement, and tax. We work with SMEs, private-equity-backed businesses, and listed companies, including FTSE100 organisations, and we are sector agnostic.
We combine the technical rigor of big firms with a pragmatic, hands-on approach, delivering clear advice, scalable solutions, and long-term impact for growing and SME businesses.
Jasbir holds a First Class BA in Economics from De Montfort University, an MSc in Economics and Finance (Merit) from Loughborough University, and ACA-Qualified
Experienced across FTSE 100, FTSE 250, AIM, private equity–backed, SME, and public sector environments, with a strong background in audit, accounting, finance operations, and M&A. This experience spans the full lifecycle of businesses, from complex listed group reporting and regulatory compliance to hands-on operational finance and transaction support. Exposure across all sectors enables a practical, commercial approach, combining technical rigour with an understanding of how finance functions operate in real-world settings.
Outside of work, interests include hiking and keeping active, exploring new places, and travelling. Currently undertaking flying lessons, with a strong appreciation for adventure, continuous learning, and experiencing new environments.

Our vision is to become a trusted long-term partner to ambitious businesses by leveraging our expertise as chartered accountants and providing comprehensive corporate finance advisory and strategic business consulting. We combine deep financial knowledge with intelligent, technology-led solutions to help clients scale with confidence, clarity, and control.

Our team of chartered accountants brings together a wealth of expertise from diverse backgrounds, enabling us to offer comprehensive corporate finance advisory and strategic business consulting services for businesses of all sizes and industries. For more information on our services, please see more.

Our approach as chartered accountants is collaborative, insight-driven, and outcome-focused. We take the time to understand each client's objectives and challenges. By integrating AI-driven process improvement where appropriate, we provide corporate finance advisory services that help businesses operate more efficiently, make better decis
Our approach as chartered accountants is collaborative, insight-driven, and outcome-focused. We take the time to understand each client's objectives and challenges. By integrating AI-driven process improvement where appropriate, we provide corporate finance advisory services that help businesses operate more efficiently, make better decisions, save costs, and add value with confidence. Additionally, our strategic business consulting ensures that we align with our clients' goals to achieve the best possible outcomes.